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What types of entertainment are becoming increasingly popular with Gen Z and Millennials? Our data shows which genres have grown in new viewers in recent years…
What Type Of Music Was Popular In The 1960s
The last couple of years have been a whirlwind for the entertainment industry, with streaming platforms growing rapidly, watching fragmented and, of course, COVID upending everything. The time young consumers spend in quarantine in 2020 has increased their entertainment needs and desires, creating a huge trend for viewers and the industry. But according to the data, these years also show that content preferences are shifting between Gen Z and Millennials.
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Media Consumption Monitors measures the entertainment behavior of young consumers on a quarterly basis, from the platforms they watch to the types of video content they watch weekly. We asked 13-39 year olds, “What kind of video content do you watch each week?” and explains: “Video content can be movies, TV shows, series on streaming services, streaming videos, etc.” They can then choose from 28 types of entertainment, from comedy, drama and romance to vloggers, tutorials and unboxing. When we compared 2019 and 2021 data on the genres respondents reported watching weekly, we found that while interest in many genres remained stable and some categories declined, some genres saw an increase in viewership:
Music content/music videos is the type with the highest increase in views. Between 2019 and 2021, the media consumption report shows that this category has grown from 40% to 47% for 13-39 year olds. The growing popularity of music/music video content is strongest among Millennials, where it increased dramatically from 39% to 49%. In recent years the way (and place) young people consume music has changed. Our music report shows that 44% of 13-39 year olds agree: “Covid-19 and quarantine have changed the way I listen to music.” Last year, “Social Network” and “YouTube video” became the top ways young consumers discover new music and song artists. And of course, we cannot ignore the impact of TikTok. The platform has made music-focused videos more popular by combining music and video in a new way. It’s no coincidence that the past two years have seen massive growth of the platform among younger consumers and a parallel rise in the popularity of music video content.
Another category that saw growth was Gaming/eSports, which increased from 28% to 32%. While this is a smaller increase, it should be noted that games in general became even more popular with younger consumers last year: the gaming report found that 94% of 13-39 year olds play video games to some extent, while 46% watch others to play video games. Video games like Animal Crossing: New Horizons and Among Us are becoming hangout hot spots, while other game-related platforms like Roblox, Fortnite, Discord, and Twitch have also grown in popularity. But it’s clear that it’s not just individual games and gaming platforms that have skyrocketed in popularity, but gaming video content as well.
True Crime increased from 20% in 2019 to 26% in 2021, while Thriller/Thriller also increased slightly. But interestingly, when we dig into the groups driving viewership growth for these genres, it’s mostly young women who are driving it:
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Music content, thrillers/thrillers, games/eSports, documentaries, legal/crime dramas and true crime are attracting more viewers than young women between 2019 and 2021. Not only that, many of these genres see their share of young Men Fall very low, showing that it is young women who are really driving their popularity.
True Crime saw one of the most dramatic increases in women in that time frame: 30% of women aged 13-39 were found to watch True Crime content, up from 20% in 2019. Last year, true crime documentaries (such as Netflix King’s Tiger) became major cultural norms and true crime became the preferred genre of broadcasters. streaming from Netflix to HBO Max. Here we see that young women are responsible for its popularity.
Meanwhile, Thriller/Thriller has seen particular growth among the Millennial female cohort, rising from 22% to 35% between 2019 and 2021. Over the past year, streaming services have invested heavily in horror content. In the past, the genre has been shunned by Hollywood, but horror-focused companies like Blumhouse Productions have created content specifically for streaming platforms like Amazon Prime, while horror shows and movies have gone. particularly successful on Netflix, Hulu and of course Prime Video. Niche streaming services like Shudder have reported that their subscriber numbers and daily engagement have also grown steadily over the past year — even surpassing one million subscribers in September.
It should not be overlooked that while viewing of gaming/eSports content has remained stable among young men, there has been a 5-point increase among young women over the past two years. While men are still the dominant gaming audience, young women are a growing gaming audience and one that brands should not ignore.
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Looking at growth by gender also shows that there are some types of content that aren’t seeing much growth in young consumers, but are very young. Women in particular have been watching more since 2019. Reality TV and Health and Fitness have seen slight upheavals in young female audiences and are likely to underwrite that demo—that’s good news for platforms like Netflix, which have invested heavily in this.
Enjoy your free articles! Want to see more? Just sign up for 3 free articles a month For other uses, see Funk (disambiguation). “Funk #49” redirects here for technical reasons. For the song, see Funk 49.
Funk is a musical game that began in African-American communities in the mid-1960s, where musicians created a new type of rhythmic, danceable music through a combination of musical genres popular in the mid-20th century with African Americans. It emphasizes melody and chord progressions and focuses on the strong rhythmic part of the bass line played by the electric bass player and the drum roll played by the percussionist, often at a slower tempo compared to other popular music. Funk usually consists of an intricate percussion track with rhythmic instruments playing interlocking tracks creating a “hypnotic” and “danceable” feel.
It uses the same richly colored extended chords found in bebop jazz, such as minor chords with additional sevenths and elevenths, and dominant seventh chords with ninths and thirds changed.
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Funk dates back to the mid-1960s, with James Brown’s development of bass-emphasis signature grooves – with a heavy emphasis on the first beat of each measure (“The One”) and the application of 16th-note sweeps and inversions in all the bass lines. drum samples and guitar riffs
One Way, Lakeside, Dazz Band, The Gap Band, Slave, Aurra, Roger Troutman & Zapp, Con Funk Shun, Cameo, Bar-Kays and Chic began to adopt and develop Brown’s innovations during the 1970s and 1980.
Funk derivatives include avant-funk, an avant-garde line of funk. Boogie, a mix of electronic and funk music. funk metal? G-funk, a mix of gangsta rap and psychedelic funk. Timba, a live Cuban dance music. and funk jam. They are also a major influence of go-go Washington, a funk subgroup.
The word funk originally referred (and still does) to a strong smell. It originally came from the Latin word “fumigare” (meaning “to smoke”) via the Old Frch “fungiere” and in this sse was first recorded in English in 1620. In 1784, “funky” meaning “mood” it was for the first time. recorded, which led to a number of “secular” words introduced into early jazz slang around 1900 to refer to something “deeply or keenly felt”.
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Although the term “funk” in white cultures may have a negative connotation of a bad smell or mood (“in a funk”), in African communities the term “funk” while still associated with body odor, i.e. positive that a musician is hard, sincere effort has been sweated, and their word “physical effort” has made performance “excellent” and “first class”.
In the early days of the mosque, the musicians encouraged each other to “get in the water” by saying to each other: “Throw a smell!” At least as early as 1907, jazz songs carried titles like Funky. The first example is an unrecorded Buddy Bold number, remembered as “Funky Butt” or “Buddy Bold’s Blues” with improvised lyrics that, according to Donald M. Marquis, are “funny and light” or “vulgar and downright obscene” . “. . . but, somehow, referring to the sweaty atmosphere at the dances where the Bold band played.
In the late 1950s and early 1960s, as “funk” and “funky” were increasingly used in the jazz scene, the terms were still considered naughty and inappropriate for use in polite company. According to one source, New Orleans-born drummer Earl Palmer “was the first to use the word ‘funky’ to explain to other musicians that their music needed to be turned upside down and made easier to dance to.”
This style later evolved into a rather harsh, insistent rhythm, implying a more carnal quality. This early musical form set the standard for later musicians.
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The meaning of “funk” is still unknown
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