What Type Of Clothing Was Popular In The 1970s – From the roaring 1920s to World War II, women’s fashion shifted from short, flapper dresses to low-cut skirts and Hollywood glamor. This is the second part of a three-part series that will cover the history of fashion from 1900 to 1960. Click here to read the first part of the series.
In the early 1920s, the world was still recovering from World War I, which ended in November 1918 just before the decade began. The conflict had a significant impact on culture, society and fashion. People lived more modestly during the war. Women wore less jewelry, and the extravagant clothes of the Edwardian era died out.
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Simplicity was a major trend in women’s fashion in the 1920s, with the development of fitted and modern styles that rejected formality and layering in favor of comfort and a more natural effect. La Garçonne’s tubular fashion look dominated for much of the decade and was characterized by a worn dress with a dropped waist, raised hems, and made from economy fabrics. Coco Chanel was a prominent designer at the time and helped popularize the style.
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The straight lines of women’s fashion during this period had flashes of androgyny, with ties, high-waisted trousers, hats and fitted dress-like dresses. Feminine attributes and accessories such as a long string of pearls and a dark red lip stick were mixed in.
Some evening gowns were still floor-length, but many followed popular daytime fashion trends. While simplicity of construction was essential for day and evening dresses, the latter could be more ornate, decorated with beads, embroidery and threads.
While La Garçonne was one of the most popular styles of the decade, it wasn’t the only one. Designer Jeanne Lanvin popularized the look, which was the opposite of the androgynous look, with feminine and romantic dresses made of long, full skirts.
Another popular trend was sportswear worn as daywear, which until now was accepted by men, but not by women. Tennis was the most popular sport for women at the time and inspired fashion. The short-sleeved pleated tennis dress and the dress of tennis star Suzanne Lenglen led to wider adoption of the sleeveless and knee-length dress trends that were popular in the late 1920s.
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At the beginning of the decade, many women cut their hair into bobs. Haircuts kept getting shorter throughout the decade, but as the decade drew to a close, women began to let their hair out as much as their lips. The flared hat was “that” accessory to accentuate these short hairstyles.
As these new styles were sold by designers and in stores, the move to simplicity made it easier for women to create the same styles at home. This, together with inspirations drawn from the regular dressing of working girls and the use of frugal fabrics, led to the so-called fashion democratization. Everyone can achieve a fashionable look; clothing was no longer a sign of social status.
1921 – 1922 – 1923 – 1924 – 1925 – 1926 – 1927 – 1928 – 1929 – 1930
[Photographs of dresses from the years 1920-1930, cut out from individual newspapers; click on related quotes below to see them.] From left to right:
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1920. Ogden Standard-Examiner (Ogden, UT), May 16, 1920. 1922. Washington Times (Washington, D.C.), March 5, 1922. 1924. The Broad Ax (Salt Lake City, UT), November 15, 1924. 1926. The Indianapolis Times (Indianapolis, IN), August 17, 1926. 1928. The Indianapolis Times (Indianapolis, IN), June 9, 1928. 1930. Maryland Independent (Port Tobacco, MD), September 19, 1930.
As the 1920s progressed into the 1930s, women’s fashion gradually evolved from the boyish looks of the previous decade to the feminine silhouette of the early 1930s. After the turbulent 1920s, fashion returned to conservatism. With the stock market crash of 1929 and the start of a new decade, the legs dropped to the ankles and the stripes returned to their natural place.
Although the popular styles of the 1930s were generally a departure from the styles of the previous decade, the straight lines of La Garçonne’s 1920s look dominated. While the simplicity of the 1920s created a loose silhouette, the simplicity of the 1930s embraced the curves and created a soft and feminine shape. During this period, the silhouette evolved into a slim, elongated bust with broader shoulders and a natural waist.
An important trend of the decade was the diagonal cut (cutting the fabric at a 45-degree angle in fabric to fabric), which contributed to the overall slim look of the early 1930s. Designer Madeleine Vionnet began using the diagonal cut in the 1920s and by the 1930s it had become a popular style for creating clothes that they adhere to the body on women’s curves. In particular, low-back satin evening gowns hugged women’s curves and flared out at the hem, creating an airy and feminine silhouette.
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Whereas evening wear was dominated by the nude, day wear returned to romance and femininity. Patterned day dresses came in flowers, frills, polka dots and other abstract prints. The waist was well defined and reached to mid-thigh and just above the ankles. Elegant dresses with clean lines and defined shoulders were also popular. Exaggerated shoulders—on dresses and aprons—were a hallmark of 1930s fashion, achieved with lining, layers of fabric, and other embellishments.
In the 1930s, movies, especially Hollywood, had a huge influence on women’s fashion. The styles were based on screen fashion, and Hollywood spread fashion to the masses. Movie stars such as Jean Harlow and Joan Crawford had a direct influence on fashion, and stars such as Greta Garbo, Marlene Dietrich and Bette Davis became some of Hollywood’s first style icons. At the same time, the cosmetics and cosmetics industry was developing, which allowed women to copy the looks of their favorite celebrities at relatively low cost.
Fashion was also influenced by the Great Depression, which contributed to the democratization of fashion. Before the 1930s, merchants bought copies of models from Paris and sold them in their own countries. But during the Great Depression, exorbitant new tariffs were levied on the cost of these replicas, but toiles (gray garments made of muslin or other cheap material) were duty-free. Toiles came with a complete manual and made it possible to sell simplified versions of the original expensive dresses for a fraction of the price.
At the end of the decade, Europe entered World War II and the United States had not yet recovered from the Great Depression. As the 1930s drew to a close, the popular style of broad, padded shoulders, straps, and shorter A-line skirts that dominated the early 1940s began to emerge.
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1931 – 1932 – 1933 – 1934 – 1935 – 1936 – 1937 – 1938 – 1939 – 1940
[Photographs of dresses from the years 1930-1940, cut out from individual newspapers; click on related quotes below to see them.] From left to right:
* The Chronicleing America online collection of historical newspapers is a product of the National Digital Newspaper Program, jointly sponsored by the Library and the National Endowment for the Humanities. Fashion in 1910 was unique. It retains much of the class and style of the previous era, but with streamlined glitz. However, the First World War had a huge impact on the daily lives of individuals and families, including what they wore.
Although the 1920s are best known for radical changes in fashion, most of these major changes can be traced back to the beginning of the decade, along with the fashion trends of the 1910s.
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Below is a brief overview of some of the styles and clothes your Western ancestors probably wore during this period.
Women’s fashion from 1910 to 1919 had a very distinctive look. Some of its most popular features include the following.
The decade saw the arrival of large and stylish hats. Over the decade, it became popular for women to wear large, wide-brimmed hats decorated with feathers, ribbons, veils, or other accessories.
The fashion silhouette has softened considerably over the decade, with less emphasis on the S-shape created by corsets and more emphasis on a flowing, more flowing look.
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This change was reflected in the way dresses and skirts were designed. The length of the dress reached just above the ankle, which was higher than the floor-length ball gowns of previous years.
Unlike the hoop skirts of previous decades, the 1910s brought a new trend where skirts clung to the ankles. These skirts almost looked like a longer, fancier version of today’s pencil skirts. They were often worn with a tunic, jacket and even a fur coat.
In this decade, boots were a popular choice for women, and many different Edwardian styles emerged. High, curved heels were a huge trend of the decade for both men and women.
Many women’s shoes were similar in style to men’s church shoes, but with feminine additions such as round shapes, thinner heels, and decorative bows. In the evening, women wore pumps, of which more
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