Rudy Freno
What Sneakers Were Popular In The 80s – Note: This article may offer affiliate links and purchases made may earn you a commission at no additional cost to you. Learn more here.
In the 1980s, athletic shoes were not just something to wear on your feet as sneakers became a cultural phenomenon. In particular, the emergence of popular streetwear and hip-hop brands such as Nike and Adidas.
What Sneakers Were Popular In The 80s
The eighties saw the introduction of many successful shoes, but perhaps none more revolutionary and iconic than the Nike Air Jordan – designed for Hall of Fame basketball player Michael Jordan.
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At first they were only made for humans… but then in 1985 the shoe was released to the world, and that changed.
The Air Jordan shoe came to the forefront of sneaker culture and became one of the most iconic sneakers of all time.
Even two decades into the 21st century, it’s still a big seller. In fact, Forbes magazine estimated that Nike’s endorsement deal with Michael Jordan earned the hoops star $1.3 million.
In 2020, Forbes reported, “It’s the richest athlete endorsement deal ever, but arguably the biggest since Jordan took Nike from underdog to the biggest in the world.” , helped transform it into the most valuable consumer brand.”
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Here’s a look at some vintage Nike shoes from the 1980s – from the early “Just Plain Shoes” to the later mega-success of the classic Nike Air Jordan and the iconic “Just Do It” slogan.
Like many revolutionary ideas, Nike-Air cushioning is simple. However, as an engineering feat, it is unparalleled. Even eight years after we first launched it.
Nike Air Cushioning is a patented system. It features a special BAS, pressed into a durable, flexible urethane skin.
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Called the Sole Air Unit, this provides the spring-like cushion, as after each step or jump, the Sole Air Unit returns to its original shape.
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It offers, far and away, the best cushions available. A cushion that reduces the likelihood of trauma related injuries to the bones, muscles and tendons of the foot and lower leg. A cushion that can reduce the muscle force required to run, walk or jump.
But perhaps most importantly, the Nike-Air cushion is never compact. It was like before after 500 miles.
After years of improvements, new designs and new applications, we’re still exploring more possibilities for Nike-Air cushioning.
For example, our research shows that we can improve the level of cushioning by increasing the air-sole system. As a result, the new Air Max has three times more air under the heel than previous Nike shoes.
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We use individual air sole units under the heel and forefoot of many shoes to improve flexibility. We use the new system in conjunction with the Air-Sole unit to provide even more support. More stability. Nike Air cushioning in shoes for all types of athletic activities. Every Nike shoe you see on these pages has
All this needs research. The experience is a challenge worthy of the best scientists and engineers in their fields. You can see some of his work here.
Therefore, to ensure that our research is accurate and objective, our scientists and engineers regularly present their findings to organizations such as The American College of Sports Medicine.
We carry out basic and applied research projects to find new ways to improve cushioning, flexibility, stability and support.
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Our research helped create the Nike-Air cushion in the beginning. And the Sports Research Laboratory proves it constantly.
Using accepted standard testing methods, we measured the impact of different shoes when the foot hits the ground. The less force transmitted through the shoe, the better the cushion. Here’s what we found:
Aerobics: Forefoot support is very important as the front foot hits the ground in almost every exercise. Higher forehead cushioning reduces shock that can injure legs and lower legs.
We tested our Air Defender and Air Performer against the Reebok Low Trainer and Avia 460. Nike shoes have 29% more cushioning than Reebok and 21% more than Avia.
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Basketball: A player jumps and lands ten times his weight. Better forefoot and rearfoot cushioning can reduce the potential for shock and injury.
Air Force has the best forefoot cushioning (16% better than Adidas, 21% better than Converse and 8% better than Reebok) and the best backfoot cushioning (21% better than Adidas, 40% better than Converse and 12% better than Reebok) . ).
Running: We studied the effects with Air Max and nine competing shoes. Compared to shoes with traditional midsole materials, the Air Max provides an average of 13% better rear cushioning and 15% better forefoot cushioning.
But further tests show that the Nike-Air system maintains its cushioning properties indefinitely, while other systems begin to lose cushion early. Nike Air cushion edge increases with 50 uses.
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For example, after 534 miles, the Air Max retained 98 percent of its cushioning properties. After 410 miles, the EVA-cushioned shoe retained only 67 percent of its cushion. After just 40 miles, shoes using Tiger-Gel had already lost 8 percent of their cushioning.
In traditional systems, such as EVA, the midsole is made up of small cells that contain air bubbles. When the foot hits the ground, the air is forced out and the cell walls collapse or contract.
Research that supports these results gives us confidence that we can provide the best cushioning in athletic shoes.
It has already carried world-class runners such as John Benoit Samuelsson across the finish line in countless marathons and road races.
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In basketball, the Nike-Air cushion is the choice of the big (Moses Malone), the strong (Charles Barkley) and the unstoppable (Michael Jordan).
Nike-Air cushioning is also gaining popularity on cross-country aerobics floors, making low-impact aerobic routines even less tiring.
And in tennis, John McEnroe is still proving that he is years ahead, competing on the Pro Tour in the heyday of the Air Trainer. Literally hundreds of the world’s best professional and amateur athletes will compete in just one shoe with Nike-Air cushioning.
Air Revolution from Nike. It comes with Nike-Air cushioning, great stability, and a warning: if you’re afraid of heights, buy another basketball shoe.
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Now you know all about Nike Cross Training Shoes. Like the Nike SC Air Trainer. It has Nike-Air cushioning. This is useful. It is stable.
Now what this all means: you can run it. You can walk on it. You can lift weights on it. You can play volleyball in it. You can play tennis in it. You can ride a bike on it. And yes, you can do aerobics on it too.
Patented Nike Air cushioning. Breathable washable, Nike Air Health Walker Max and Health Walker Plus. Because there is a sidewalk.
Piece of cake: Chicago Bulls star Michael Jordan had his cake and ate it too when he was recently presented with a birthday cake for his 26th year following the Nike Air Jordan Sports Show, with Chicago parents Dolores and James watching on during the event. . – By Jet Magazine (March 12, 1989)
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How do you use a rotary phone? We have original step-by-step manuals from the 40s and 50s.
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Note: Contains authentic historical information, and is not intended to represent current best practice in any matter, particularly in relation to health and safety, but also in relation to past cultural reflections and social values. The content of this website is provided for the purposes of education, criticism, commentary, cultural reporting, entertainment, historical reference, and news reporting/analysis. Now that you know, enjoy looking around!
How Nike’s Air Jordan 1 Became The Sneaker King
Note: It contains historical information only, and is not intended to represent current best practice in any matter, particularly in relation to health and safety. The content of this website is provided for education, criticism, commentary, cultural reporting, entertainment, historical reference, and news reporting/analysis. Now that you know that, enjoy looking around! Growing up, the sports shoes were black thongs. Of course, you’ll be accompanied by a white guy or two with… and… single… a cute single couple
Or anything else, but for the most part it was black men and women who used, styled and profiled the new shoes.
Now, go to any mall in America and you will see young white boys and girls looking for new / new shoes.
This, of course, was not always the case. So we’re going to bring you back… back when people still tried to match their clothes with their shoes… back when people set the trends that rappers followed.. .back when people watched music videos.
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If you weren’t a basketball student and didn’t grow up in the 80s, you probably don’t remember Dominique Wilkins.
Nick was a standout player for the Atlanta Hawks when the Hawks were contenders. He was known for his wicked sting … and the shoes that supported it.
Now, before we get too deep into this article, I’m going to be straight – I don’t stock the vast majority of these brands, and I only covet a few. therefore
