Rudy Freno
70’s Women’s Makeup – Halloween is fast approaching and if you’re still far from a costume (or idea), we suggest dressing up like a ’70s women’s fashion icon. The 1970s was not a decade full of new style moments – from tie to corduroy – but the aesthetic continues to set trends to this day.
Are you satisfied with Virtual Studio 54 disco? Diana Ross Chanel with extra long lashes or Bianca Jagger’s full brows. Or, if you’re new to the hijab, wear hippie, bohemian, and dress like Farrah Fawcett or Stevie Nicks. In any case, read the guide to bright and stylish outfits.
70’s Women’s Makeup
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In the 1970s, women worshiped the tanned, athletic, and natural look. They wanted the look to be simple and lightweight, but it required more effort, not less.
The 1970s Makeup Look
Used to highlight the jawbone. On the apples of the cheeks, natural peach and pink shades are used.
The signature shade of the decade is a banana-shaped shade with an upper eyelid and crease. One of the most trending innovations has become black and white fill!
Cream shades were also introduced for the first time. The eyeshadows are heavy shades of three coordinated shades and shimmers have become very popular.
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The lips are pale pink and rosy during the day and bright vibrant colors in the evening. Lips light brown, not enlarged, sometimes the same shade as the base, covered by the same base.
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Eyebrows remain natural and combed. In the evening, the eyes are brightened up with hard pastel cream shadows and thick eyeliner, and during the day the makeup does not look gaudy.
Apply generously on face and blend well. The color is applied to the cheekbones, bridge of the nose, chin, jawline and hairline with a large brush. To maintain a natural look, choose a color two tones darker than the face.
The color is a deeper version of a natural blush, such as a bright peach or raspberry blotch. The color is matched to the natural color of the hair.
Eyes include new shimmery pastel eye makeup. Black mascara, black eyeliner and eye shadow make the eyes very dramatic.
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In the late 70s, the soft look came into fashion, replacing powders with soft foundations that provide full coverage.
Eyebrows are naturally preserved, polished and hand painted with glitter mascara. Application is easy for a natural look. Line your inner lower lash line with white eyeliner.
For an attractive evening look, three very colorful light shades are used: one is very light and bright, the second is medium in tone and the last is the darkest. Often these are different shades of the same shade, such as blue, gray-blue and dark blue.
The darkest shade is used in the crease and outer edges of the upper eyelid. The lightest shade is applied to the superciliary arch and the inner corner of the eye.
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The edges are well shaded to remove sharp lines. Pastel shimmery shadows are applied to the entire eyelid with the help of an eyeshadow brush. Pastel shimmery shadows were applied under the eyes with a small eyeshadow brush.
For an evening look, apply black eyeliner on the upper eyelid, starting from the outer corner of the eye and moving to the inner corner of the eye. The line starts above the outer corner of the eye and reaches the cat’s eye. The lower part of the eye is outlined with black eyeliner. Thick false lashes add drama to a formal evening look.
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Author of articles for Emerald Elite. Her work has also been featured in many publications including Essence, BET and Elite Daily.
The 1970s was a special era for many reasons that we can tap into. In addition to the massive rise in disco music, the entertainment industry has exploded with significant beauty trends, with a number of famous names. To this day, people are still trying to recreate Diana Ross’ exaggerated lashes, Donna Summer’s bright red nails, and Farrah Fawcett’s signature hair.
“The 70s was an exciting decade for both fashion and beauty,” says makeup artist Ashley Rebecca. We couldn’t help but agree with his feelings. In fact, some of our favorite celebs like Sue and Rihanna recently paid tribute to the 70s-inspired vibes. And who can blame them? Leafing through nostalgic photos, I want to return to the past.
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From wet curtains and eyeshadow to long nails with intricate designs, we spoke to a few beauty experts to find out why ’70s trends should be on your radar and how you can look at home.
Hairstylists Misha Gee and Sheri Amore agree that ’70s beauty was natural, effortless and chic. “When it came to 70s hair, it was all about freedom through self-expression,” explains hairdresser Misha G. “That’s it.
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